Bingley Grammar School

Yr 9 Careers: Marketing Workshop

Just before half term on Tuesday 6th Feb, we were joined by a team of marketing professionals from Dentsu Aegis Network in Leeds.

Dentsu Aegis is a multi-national creative agency whose clients include Cadbury, Adidas, John Lewis, Kellogg’s, Santander, Sky, Microsoft and Lego.

Caroline, Anthony and Grant ran two workshop sessions looking at careers in Advertising and Marketing and all that it involves. The team worked with students in Year 9 looking at all aspects of marketing including Caroline’s role as an Account Manager in Client Services (responsible for liaising with the clients and creative teams) and Anthony and Grant’s specialism in digital marketing.

The groups were quizzed on their knowledge of brands and given an overview of ‘what makes a campaign’ and the many different channels the agency uses to target their client’s message to the correct audience.

After watching the government commissioned ‘This Girl Can’ campaign advert, the groups were then given a brief to put together their own campaign to promote a new adidas app aimed at women. The teams of 4-6 students worked on their ideas and put forward a pitch to the class. All the groups did a really good job and came up with some great ideas which made it extremely difficult for the workshop leaders to choose a winning team from each session.

Session 1 winners: Dara, Emma, Natasha and Aklima

Session 2 winners: Carys, Megan, Yasmin, Alina and Safah.

Well done to the winning teams who will receive a £10 amazon gift voucher each for their efforts.

We would like to thank Caroline, Anthony, Grant and Dentsu Aegis for giving us their valuable time to work with our students and introducing the world of marketing as a career path to us.

Click here for more information about the careers workshops and opportunities Dentsu Aegis offer >>

Click here for more information about Dentsu Aegis >>

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