Enterprise and Marketing

Useful Resources and Revision Support

BBC Bitesize: https://www.bbc.com/bitesize/subjects/zpsvr82
Quizlet: https://quizlet.com/subject/gcse-business-studies/
Tutor2U: https://www.tutor2u.net/business

At Key Stage 4, students are able to undertake the OCR National Level 1/2 Certificate in Enterprise and Marketing (J819).

Through the study of three mandatory units, this course helps students to develop applied knowledge and practical skills in Enterprise and Marketing and is designed with both practical and theoretical elements, which will prepare students for further study of qualifications in Enterprise, Marketing or Business.

Enrichment

In order to support individual students throughout their course, with a view to consolidating prior learning and ensuring maximum progress, the Department offers extra curricula exam revision and coursework sessions, as required. The Department will also organise sessions immediately prior to exams which will focus on exam paper structure, key reminders for dealing with different types of questions and focusing on business topics/issues.

Assessment

Internal assessment: takes place every half-term.

External assessment - Year 10 (RO64 and RO65) and Year 11 (RO66):

Unit	Marks	Duration	GLH*	Description
R064: Enterprise and marketing concepts	80 (120 UMS)	1 hour 30 mins	60	Written paper, OCR-set and marked
R065: Design a business proposal	60 (60 UMS)	15-20 hours	30	Centre-assessed task, OCR moderated
R066: Market and pitch a business proposal	60 (60 UMS)	12-15 hours	30	Centre-assessed task, OCR moderated

Results are awarded as follows:

Distinction* at Level 2 (*2), Distinction at Level 2 (D2), Merit at Level 2 (M2), Pass at Level 2 (P2)

Distinction at Level 1 (D1), Merit at Level 1 (M1), Pass at Level 1 (P1)

The OCR website has detailed information about the specification, past papers, examiners reports. These can be accessed by the following web link: https://www.ocr.org.uk/qualifications/cambridge-nationals/enterprise-and-marketing-level-1-and-2-certificate-j819/

Curriculum Overview

Year 9

Year 10

Year 11

Unit RO64: Enterprise and Marketing
Concepts, requiring students to:

understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business;
understand customer segmentation, market segmentation, market research, customer service and feedback techniques, costs, revenue, break-even and profit, product development, pricing strategies, advertising and promotional techniques, forms of business ownership, sources of finance, the importance of business planning and key functional areas of a business.

The development of essential knowledge and understanding of these enterprise and marketing concepts will then be applied to the other units within the qualification.

Unit RO65: Design a Business Proposal to meet a specific business challenge, requiring students to:

design a business proposal to meet a specific business challenge,
identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal

The knowledge and skills developed by completing this unit will assist learners in the third topic of this qualification.

Unit RO66: Market and Pitch a Business Proposal, requiring students to:

develop the skills to create a brand identity and promotional plan for their specific business product proposal developed in the second topic;
develop presentation skills in order to pitch their business proposal to an external audience.
review their pitching skills and business proposal using the learning, self-assessment and feedback they have gathered.

The knowledge and skills developed by completing this topic will be transferable to further, related learning in areas such as Enterprise, Marketing or Business.